"How much longer are you going to wait until you demand the best for yourself?" - Epictetus
For 21 days, you’ll be pushed to become the best version of yourself.
This is not a course you “consume.”
It’s a challenge you do.
One challenge, once a day, for three weeks.
Simple. Direct. Transformative.
You'll know what to do, how to do it, and why it works.
If you’ve ever wanted a clear, meaningful way to begin the year - a way that isn’t about resolutions, hacks, or hype - this is it.
Because stoicism is not a philosophy you “learn.”
It’s a philosophy you live.
One challenge each day.
Something concrete.
Something you can finish in 30 minutes or less.
Something that grounds you in who you want to be, not someday, but right now.
Every January, people tell themselves they’ll change. Then spring rolls around, and all their grand hopes, goals, and dreams have dissolved.
Why? Because good intentions don't automatically turn into consistent actions.
It’s not because people are unable or unworthy.
It’s because change doesn’t happen through hope.
It happens through practice.
Through structure.
Through smaller, consistent actions that compound over time.
Stoicism is built on this idea: Don’t talk / hope / dream about your philosophy.
Practice it. Be it.
Or as Epictetus said, "Embody it."
The New Year New You Challenge is 21 days of doing exactly that.
Not theory.
Not hope.
Not motivational quotes on your feed.
Join us for 21 days of ACTION built from timeless stoic principles updated for today's chaotic world.
Someone who:
Each morning you’ll receive a guided challenge that will take you 30 minutes or less.
Some are reflective.
Some are physical.
Some are straight up uncomfortable.
But every challenge has one purpose: to help you become the best version of yourself. And to do that you must push past your routine.
It's been nearly 10 years of running the New Year New You Challenge - and each year's is different.
Every year I do the challenge alongside you - with family, my team and my closest friends.
It has become one of the most transformative rituals of my year and this year, I believe, is our best New Year New You Challenge yet.
Over three weeks expect to build:
These are skills you take with you long after the 21 days are over, into 2026, and hopefully into the rest of your life.
Everything is designed to make the challenge clear, doable, and grounded in the timeless philosophy you already love.
One of the most powerful parts of the challenge is the community doing it with you.
Every day, CEOs, writers, artists, parents, professors, students, founders, athletes, people from around the world, will be completing the same challenge, reflecting on the same ideas, facing the same moments of discomfort and clarity.
You’ll feel the energy and the accountability which will keep you motivated and engaged throughout the challenge.
And to keep everything organized, you’ll receive a downloadable calendar and a space to journal your progress - a simple way to stay on track and reflect along the way.
Many say it becomes the most important thing they do all year.
If this challenge gave you just one new habit, one new perspective, or one new system, it would be worth the effort.
But this isn’t one thing. It's 21.
Twenty-one chances to interrupt old patterns and begin new ones.
Twenty-one actions to create a better you.
If you want to start the year with direction, clarity, and a purpose then join now.
Right now.
Do it while you're here on this page and you have 30 seconds to grab your spot.
There won’t be a perfect moment.
There never is.
There is only the moment you decide that an action is worth taking.
And clicking the join button is a small but powerful step.
Over 20,000 participants have taken the New Year New You Challenge
Why start the year by reinforcing a bad habit?
Deciding you want to do something - then postponing it and telling yourself you’ll come back to it is not a great start to 2026.
If you strongly believe something will make you better, don’t distract yourself just to avoid the slight discomfort of having to make a decision. Decide now.
Don’t hesitate on actions you know will move you forward.
Don’t put it off for later because too often, later never comes.
Life gets "in the way."
We get distracted and that change we could have made in our lives, never gets to be realized.
We never get to enjoy its compounding effects in changing our lives.
So do yourself a favor.
Do the rest of 2026 a favor.
Join now.
We think you'll be glad you did.
What Last Year's Participants Have Said:
NYNY surpassed my expectations and really got me back on track... So great work. It really was just what I needed to get momentum back into my life!
-Rena W
This is my second time doing the New Year, New You Challenge. Last year for me it was very uplifting, and this year all the comments in the discussion board are very insightful. Hearing from people all over the world helps you think more deeply about things.
- Roelanda
This is my third or fourth year in the challenge and it’s a great re-energizer for me. I’m a school district superintendent, and January starts to be sort of dog days of the school year so this is a good shot of adrenaline for the year! - Zac S
But it won’t be easy.
Rarely anything meaningful is.
Growth doesn’t come from comfort. It comes from showing up, from doing the small things you’d rather avoid, from pushing yourself a little further than yesterday.
If you’re ready to become the person you're capable of becoming, take the first small step and join now.
“What would have become of Hercules, do you think, if there had been no lion, hydra, stag or boar...? What would he have done in the absence of such challenges? Obviously, he would have just rolled over in bed and gone back to sleep.” — Epictetus
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